907.529.2391 | mary@barbergp.com

Job Seeking Tips for PR Pros

This week, PR pros across the country are gearing up to help our friends. Help a PR Pro OutHelping others is second nature to us, but Help a PR Pro Out is a 4-hour concentrated effort February 19 from 11-3 ET. Conceived by Arik Hanson and Valerie Simon, it is supported by an ever-growing list of PR pros. There’s more information on their Web site, or Facebook page. Most efforts are in major metropolitan areas but since Anchorage isn’t considered one of those (wonder why!) I’m helping behind the scenes however I can. Today, I’m offering suggestions and resources to help job seekers stand out and be recognized.


Never underestimate the power of your network. Who do you know who knows someone who can get you in a door. Always ask those in your network for referrals. Most are more than willing to help, if they see you as a capable and committed professional.

Professional Memberships

Although it may seem like money you can’t afford to spend right now, maintain your membership in professional organizations and attend local meetings. Local groups have job banks and active leaders are asked for referrals by potential employers. Many organizations have national job banks as well. Be sure your name and desires are well known.

Public Relations Society of America

International Association of Business Communicators


If you’re involved in social networks (if you’re not, you should be), look for articles or blog posts you think potential employers might be interested in seeing. Send them via email or even snail mail with a short note that you thought they might be interested because…


A traditional paper resume still gives employers a first impression but it’s also the resource senior PR professionals want to forward if we’re recommending you to someone. Does yours put your best foot forward?  Consider using tools such as Visual CV or Prezi as they set you apart from others. Again they are no substitute for paper.


Use your portfolio to tell a story as well. As with your resume, consider a combination of traditional “books” with interactive and online tools. Mashable posted some links earlier this week to way to showcase your portfolio.

Online Presence

Is your LinkedIn profile updated, concise and clear? Be active and professional in LinkedIn engagements. Show your smarts by answering questions. Professional posts are critical on all online networks so be careful of language and photos. Untag if needed.

Thank you

Don’t forget to say thank you again and again. In this day of email, text and twitter a handwritten note is an easy way to stand out from the crowd. Take your note cards with you to the interview. Write it outside and mail in the closest mailbox. It shows initiative and appreciation.

Obviously, this list is just the beginning and many job seekers are already doing these things. What else do you suggest? What was most successful for you during your most recent search? Most importantly, know that we’re here to Help a PR Pro Out.

By |2018-03-18T23:02:18+00:00February 11th, 2010|Leadership & Networking|6 Comments

About the Author:

Mary Deming Barber, APR, Fellow PRSA, runs a strategic communications consultancy where she helps clients understand how to integrate new media into traditional communication programs. Mary has counseled clients in Tacoma, Anchorage, San Francisco, Oregon, and Colorado for nearly 40 years working with a variety of food organizations, several agencies, and as a key team member on two successful US Senate campaigns. 


  1. Lori Philo-Cook February 11, 2010 at 3:27 pm - Reply

    Thanks for the great tips, Mary. It is tough out there. While I scan all the job boards and postings, I read recently that something like 80% of job seekers are competing for the 20% of jobs listed in such places. It’s a tough way to get a job. So, networking is key and that includes professional groups, and also includes business meetings such as chamber meetings. Volunteering is another good way to meet people and get referrals. An improving economy will also help; I know from personal experience, that businesses are holding off as long as they can on filling marketing and PR jobs right now.

    • mary February 11, 2010 at 3:39 pm - Reply

      It’s true Lori. I keep hearing hopeful signs, especially in some parts of the country. I hope it will improve soon, and that companies will see the reasons they need PR counsel now more than ever. Business meetings are a great addition to the list.

  2. Kim Dixon February 11, 2010 at 11:51 pm - Reply

    Thank you for the wonderful advice!

  3. Abbie S. Fink February 12, 2010 at 5:17 am - Reply

    Big emphasis on the thank you part. I am always happy to meet with job prospects, even if we’re not currently looking to hire. The ones that send a thank you following the informational interview stand out and I’ll keep their resume on file. Trash for the others.

    Looking forward to participating in this event on Friday – helping out our colleagues here in the Phoenix area.

  4. Vivian Hamilton February 12, 2010 at 9:33 am - Reply

    I enjoy helping others who are looking for work or need career advice, and respond best to those who take the time to thank me afterward. And getting a thank-you card?? Wow, that locks your name in my memory banks for a long time. Old school, maybe, but it works!

    • mary February 12, 2010 at 9:36 am - Reply

      Thanks Vivian and Abbie for emphasizing the thank you. I agree that it’s critical, as is quick follow-up. I remember getting some rather creative thank yous when I was doing food pr. One candidate delivered lunch, based on foods from our clients. Now that showed commitment!

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