I was taking a break from client work earlier to catch up on items in my newsfeed. A post from Jeff Esposito caught my eye. It’s called “Are you bumping into your coworkers enough?” If you have coworkers you should read it. But I don’t, so why did I?
The same principles apply to those of us who’ve chosen to work independently. To summarize, Jeff says:
- People matter
- Relationships are key
- We need to break silos
As a solo PR person, I often spend my days in front of the computer working, by myself. But I’m really not alone. Facebook and Twitter have made sure that when I need a distraction (or when I don’t need one), they are there to help keep my finger on the pulse on what’s going on around me.
And the Solo PR community is really like having an agency at my fingertips. (Thank you Kellye Crane) If you haven’t, check out the weekly Twitter chat (#solopr) Wednesdays at 1 PM ET. We’ll solve the problems of people world and have a good laugh at the same time. It’s like a virtual coffee break and I try not to miss it.
But I need some “real life” breaks too. I get those by assembling some groups important to me from both my work and personal lives:
First Tuesdays – is a group of past presidents of the local PRSA Chapter. We gather (you guessed it) the first Tuesday of each month for lunch at a casual lunch spot. I send an e-reminder the week before and we promise to talk about those who don’t attend. It’s a great way to hear what’s happening in our community from different perspectives.
Master’s Lunch (okay, this one’s kind of fallen by the wayside) – This is the silo busting group. It’s a PR pro, web designer, strategic consultant and SEO expert who have lunch together once a month. We talk about what’s going on in our business worlds and how we can help each other.
iPad User Group – Yes, we have a group of close friends, all in similar professions, who gather every other Thursday to share new tools we’ve learned on our iPads. Again, I send an e-reminder. This has been a wonderful way for us to talk through tools we’ve found that make our work lives easier. We also talk about tools that don’t work and show each other fixes on our iPads. And, don’t worry…we won’t laugh too hard when we learn you don’t know how to back-up or sync your iTools.
Girlfriends Lunch – About four or five years ago, my best local friends and I decided to give each other the gift of time for Christmas. So, we have lunch the second Wednesday of each month. If it’s your turn to pay it’s also your turn to choose the restaurant. Since we’re also food lovers, we almost always check out new restaurants in town. This lunch is more personal where we talk about our kids – and our husbands – and more personal issues in our lives.
As an independent consultant, I know it’s my responsibility to set up these check-ins that give me a semblance to being in an office. I have to schedule time for them, and organize them because they are important to me. Of course, I also make time for my husband and our two sons, but that’s a completely different post.
What do you do to make sure you’re staying involved and aware of the world beyond your computer?