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To Blog or not to Blog; That is the Question

I’m going through something of a life crisis right now as I’m trying to figure out who I want to be when I have to finally grow up. The biggest issue for me is that I don’t want to grow up and honestly am not sure I want the structure of a blog tying me down. Many of you know I spent most of the last year relocating my home and renovating a house. It’s amazing how time consuming that is, but it was worth it as you can see from that blog.

The so-called experts say you have to choose no more than four categories to blog about within your overall concept. Then you have to market your blog on various channels for months before you see results. Oh, and you need to blog on a regular schedule too, so people know to expect it.

So my first question is…says who? My second question is…do I want to be a conformist or do things the way it works for me? Those of you who know me probably already know the answers. I’m going to do it my way and see how it goes.

I’m going to blog about communications, but I also want to talk about things that inspire me and I hope will inspire you. I’ll publish once a week and see if I can keep to that schedule before I commit to anything more than that. I’ll post it on my website and also include it in an e-newsletter. Categories within the communication world will include trends, strategic planning, networking, and leadership/career growth.

If you sign up for my newsletter using the link to the right of this text (scroll down if you’re on mobile), there will be additional content I’ve discovered other places. It could be tools you might want to explore or articles that are interesting.

What do you want to learn? Any topics you’d like to see? I’m happy to entertain the idea of guest posts as well. This is as much your space as it is mine so I want to make sure it’s valuable to you.

By |2017-04-20T04:44:41+00:00January 26th, 2016|Sundry|0 Comments

About the Author:

Mary Deming Barber, APR, Fellow PRSA, runs a strategic communications consultancy where she helps clients understand how to integrate new media into traditional communication programs. Mary has counseled clients in Tacoma, Anchorage, San Francisco, Oregon, and Colorado for nearly 40 years working with a variety of food organizations, several agencies, and as a key team member on two successful US Senate campaigns. 


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