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Keep Your Eye on the Prize

ShareTweet We’ve all heard the expression to keep our eye on the prize. We know intuitively that it means to stay focused on our end goals. But what if you’re not sure what those goals are? What if you’re not confident you know where you’re going? These questions are important when beginning almost any new […]

Great Customer Service…the Secret Sauce of Successful Companies

ShareTweet A couple weeks ago, we took a long weekend and flew to Seattle to see the boys and have some time away from work and the daily routine. It was wonderful. Along the way, we saw several examples of good customer service. It was my husband’s birthday and we have this tradition of hiding […]

I Think I’ve Sung in this Choir Before

ShareTweet The one where I wish people would abide by the Golden Rule.  Like many of you I was glued to the television and social media Monday watching our government act like young children. Each faction went to their corner and refused to talk with the other side. As the hours clicked on, the possibility […]

I’m Engaged. Are You?

ShareTweet In social media that is… Today’s communications professionals are involved in social media more than almost any other profession. Most of my colleagues understand the need to be part of the online networks and we understand why it might be confusing for others, or why they just don’t see the value. We recognize that […]

When the Unexpected Happens…

ShareTweet   It’s no secret social media has changed the world for PR pros and we’re all adjusting to the changes. Our cohorts in advertising, marketing and journalism are joining us as we re-tool our skill sets to make accommodations for this new world. One of the biggest changes has been the compression of time […]

Super Bowl Ads and “Being” Social

ShareTweet Sunday’s Super Bowl was a nail biter; many say decided on the last play. For those of us in communications it was often the ads and surrounding conversation that held our attention. In general I was a bit disappointed with the ads. There was the annual tasteless sex in Go Daddy and the blatant […]