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The Power of One

ShareTweet As a public relations professional practicing independently of a corporation or large agency it can be challenging to define myself. But that positioning is also critical to getting the work I enjoy most. Since I’ve been in a business development phase recently, I’m paying even closer attention. Freelancers are amazing and unquestionably have a […]

Purple Rain and Public Relations

ShareTweet Last week the world lost another icon when Prince died on Thursday morning. Almost immediately the tributes started rolling in for this wonderful man many felt they knew personally. And almost as immediately as the tributes started, so did the criticism of brands who seemingly capitalized on Prince’s death in a way not pleasing […]

So Many New Tools; So Little Time to Learn

ShareTweet Everywhere we look today it seems there’s a new tool or something else really huge we should be implementing in our public relations programs. I know you’ll agree with me that it can be challenging to keep up. This week, let’s look briefly at three trends and offer links to places where you can […]

A Picture is Worth a Thousand Words

ShareTweet We’ve all heard the saying that a picture is worth a thousand words. The proliferation of pictures and now video on social media means the pictures chosen are even more important. As research shows that attention spans are getting shorter, it becomes even more important for communicators to use videos that are visually stunning […]

Planning Doesn’t Have to be Hard

ShareTweet But it is Critical to Success When people come to me looking for public relations assistance I first like to understand what they’re trying to do, to whom and why. What is their plan? Why are they doing it? What are they trying to fix? It’s where I begin to understand how I can […]

Millennials: Why Understanding This Group is Key to Communications Success

ShareTweet There are several cornerstones to strategic communications planning, including research, goals, measurable objectives, a strategy, primary message and a target audience. None stands alone but together they make a strong program likely to result in successful outcomes. Though often overlooked, understanding a company’s primary target group is critical to success. It helps sharpen the […]