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Focus, Planning Are the Best Ways to Stay on Track

ShareTweet Projects with a variety of clients have caused me to think about the importance of focus. Of knowing where we’re going. Of making sure we are on the same track as senior managers on the same track. As Zig Ziglar said, “Lack of direction, not lack of time, is the problem. We all have twenty-four […]

Celebrating Sixteen Years as an Agency of One

ShareTweet I’m reprising a post from the anniversary of The Barber Group two years ago. I’ve updated the “years” and added another picture but the spirit of this post is definitely still one I celebrate. In the past two years, I’ve moved back to the Pacific Northwest where it’s wonderful to be closer to family […]

The Power of One

ShareTweet As a public relations professional practicing independently of a corporation or large agency it can be challenging to define myself. But that positioning is also critical to getting the work I enjoy most. Since I’ve been in a business development phase recently, I’m paying even closer attention. Freelancers are amazing and unquestionably have a […]

Purple Rain and Public Relations

ShareTweet Last week the world lost another icon when Prince died on Thursday morning. Almost immediately the tributes started rolling in for this wonderful man many felt they knew personally. And almost as immediately as the tributes started, so did the criticism of brands who seemingly capitalized on Prince’s death in a way not pleasing […]

So Many New Tools; So Little Time to Learn

ShareTweet Everywhere we look today it seems there’s a new tool or something else really huge we should be implementing in our public relations programs. I know you’ll agree with me that it can be challenging to keep up. This week, let’s look briefly at three trends and offer links to places where you can […]

A Picture is Worth a Thousand Words

ShareTweet We’ve all heard the saying that a picture is worth a thousand words. The proliferation of pictures and now video on social media means the pictures chosen are even more important. As research shows that attention spans are getting shorter, it becomes even more important for communicators to use videos that are visually stunning […]